OS PRINCíPIOS BáSICOS DE PUBLICIDADE ONLINE

Real-time bidding is automated and thus is always a type of programmatic advertising, but not all programmatic advertising is real-time bidding.A user visits a publisher's sitio. The publisher's Supply-Side Platform (SSP) sends a bid request to the ad exchange, where Silk's DSP will be evaluating the value of the impression.However, such a simplifi